Kendall Jenner is getting up to all kinds of mischief in her new Estée Lauder advert, which sees the model strike a stern pose for her photographer, while a series of much cheekier images pop up on his camera.

The 19-year-old appears to be taking the campaign for Pure Colour Envy Liquid Lip Potion seriously, but as if by magic, the resulting photos look more like something we’d find on Kendall’s Instagram feed.

Seems like there’s a dose of Little Mix’s ‘Black Magic’ in that Lip Potion… Room for another band member, girls?