These Jack Wills Ads Have Been Banned For Being 'Too Sexual'
The ASA have demanded that they aren't used again.
A Jack Wills catalogue has come under fire this week, after it received complaints over images of young people drinking and dancing in their underwear.
Intending to advertise their Spring collection, the accompanying text shows off the "flirty delicate laces", because "it's what's underneath that counts" and "midnight mischief."
However this didn't please one mother, who complained to the Advertising Standards Authority who believed the images were inappropriate for a catalogue targeting teenagers.
Jack Wills have since defended their campaign, claiming they simply "reflected the life stages" of its target audience, which is 18-24 year-old university students.
They also claim that the ads weren't "overly sexual or encouraging underage sexual activity."
Though the ASA didn't quite agree, ruling that the ad mustn't appear again in it's current form.
“We understood that younger teenagers could have both direct and indirect access to the catalogue,” said the ASA.
“Because we considered the images and text were sufficiently sexualised to be inappropriate for that audience, we concluded that the ad was irresponsible and that it breached the [advertising] code.”