Zoella Just Broke Her Own Record With New Beauty Range
Everything’s coming up Tutti Fruity for the beauty vlogger…
Zoella, aka Zoe Sugg, has just broken her own Superdrug sales record thanks to her new Tutti Fruity beauty line.
The vlogger – who launched the collection online in the early hours of Monday morning – helped Superdrug’s website receive twice as much traffic as it usually would, with 25% of visitors heading straight for the Zoella page.
With prices ranging from £3 for a lip balm, to £8 for a body spritz or make-up bag, the most popular item so far has been the Let’s Spritz Body Spray.
Here's 50 Facts You NEED To Know About Zoella!
Zoella’s previous line with Superdrug, launched last year, was the high street chain’s most popular ever – until Tutti Fruity came along.
Never underestimate the power of Zoe Sugg!