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Picking Apart Autumn Winter 2014 Ad Campaigns

There’s more to your favourite ad campaigns than meet the eye…

By Tamara Roper

We might be in the middle of a national heatwave, but fashion does not sleep. The Autumn/Winter 2014 campaigns are here and some of the images released are incredible; pictures that catapult their way into high art territory, rather than merely photos of models. However, there are a few where fashion goes further than we could ever imagine, from turning one of our favourite supermodels in to a Von Trapp child to dressing up a Victoria's Secret Angel in Edam cheese...


Leaping Delevingne for Mulberry

The hills are alive with the sound of Cara! In a very Sound Of Music style shoot, Queen D appears to be floating, mid-leap, across a mountain, proving that defying gravity and looking all schoolteacher sexyis more than possible.

One armed Lara Stone for Calvin Klein

Is this some kind of joke? Don’t worry about having arms if you you’re your Calvins or something? Just because you have great underwear doesn’t mean you can forget about your limbs. We know it's the headline placement, but still, on a first glance...


Alexa and the stuffed dog for Longchamp

Taxidermy is all the rage these days so of course here’s Alexa Chung, holding what is apparently a lifeless dog, in the aid of Longchamp. Woof.

Someone give James McAvoy an umbrella

Poor James McAvoy! He looks so cold, staring wistfully into the distance, over the sea and into the horizon. “Who am I?” he asks, before a big wave comes and splashes him. Here's hoping Prada paid him handsomely.

Karlie Kloss is wearing a dress with cheese on it for Moschino

Props to Moschino for providing consistently beautiful, consistently innovative fashion. This incredible monochrome campaign harks back to images of the ’20s, mixing up modern prints with modeling tradition. But, wait a second. There’s Karlie Kloss. Up a ladder. Wearing a dress with Edam cheese printed on it. Thought you could get away with that, Jezza Scott? Well you did. We're now incredibly hungry for fashion AND food.

JON SNOW JON SNOW JON SNOW for Jimmy Choo

Oh Jon Snow.Do you realise that you’re holding a women’s purse that matches your shoes perfectly? Is that why you look so incredibly sad? Snaps to Jimmy Choo for their Kit Harington coup on this one.

Drowning in sheepskin for Coach

With every long, hot summer comes a startlingly cold winter. While we feel for the model who probably shot this Coach campaign in the sunshine, we quite like the idea of beingswathed in a sheepskin coat that looks like it was made for four people come December. Cosy.

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