A new campaign, Music Matters, has launched - bringing people together from across the industry for the first time to highlight the profound value of music and to educate consumers on how to identify legitimate music services.
Allowing the music to speak for itself, the campaign has commissioned a series of short animated films about inspirational artists who have dedicated their lives to music and contributed to our cultural landscape.

The films include the stories of artists such as Blind Willie Johnson, The Jam, John Martyn, Nick Cave, Sigur Rós, Kate Bush and the Fron Choir, and can be viewed at www.whymusicmatters.org