Sophia Amoruso On Her Nasty Galaxy, Netflix’s Girlboss & How To Get Hired At Nasty Gal
Prepare to be inspired…
Sophia Amoruso needs no introduction. The founder of your fave online shopping destination, Nasty Gal, also wrote that well-thumbed copy of #Girlboss you have sitting in your room – which found itself on The New York Times’ Best Seller list in 2014. Now ready to release book number two, Nasty Galaxy, Sophia’s letting us delve further into her world than ever before.
We caught up with the inimitable Ms Amoruso to talk visuals, career advice and how it feels to have your life turned into a Netflix show for reals.
Nasty Galaxy is something of a mood board in book form. What made you want to do a book that was quite different to Girlboss?
I wanted to do something that was really beautiful. I was so proud of Girlboss and the illustrations in there by Jo Ratcliffe, but the only real creative part that I had control over was the writing, and I'm such a visual person. I wanted to do something that has the spirit of Girl Boss, but shares a little more of my personal world, my personal influences – whether that’s music or movies – and little essays from me that are hopefully provocative. I’m not the kind of person to do a fashion book that’s like ‘how to mix prints’, or ‘how to sloppy tuck your shirt’, so this is my take on that which I think is a lot more fun and eclectic. Like Girlboss, it’s a collection of all the things I have to share right now.
Was there one part of Nasty Galaxy you particularly enjoyed putting together?
The big, bold quotes. I think it’s so powerful to be forced to just read that with nothing else on the page. It’s a nice break from all the noise that’s thrown at us. Also the album artwork that my friend Kate made. She painted on record covers that I really love and they’re so beautiful.
You give a lot of advice in both Girlboss and Nasty Galaxy, but what’s the most important career tip that you always come back to?
The one piece of advice that really sticks with me, that I try to remember over and over again, is that life is a marathon not a race. In your 20s you want to speed through everything, you want everything to happen right now, and a lot did happen really fast in my 20s. But really great things do take time. You can’t have everything happen at once. A certain amount of patience is something I am very slowly learning in my early 30s. It’s a gift, but it’s also really challenging.
How do you stop yourself from giving up if things get tough along the way?
I have really big commitments and I take my commitments really seriously. Some things are out of your control, but I’ll be like ‘I’m gonna have a conference for Girlboss,’ and then be like, ‘Uh-oh, I just posted that on Instagram, so I better figure it out.’ A lot of the time I’ll just make promises and then figure out how to keep them, because promises matter a lot to me, and that kinda keeps you on your toes. Giving up is not really an option.
What do you look for when you’re hiring at Nasty Gal?
I look for people who are self-aware, who are interested in working for the right reasons, who are really clear and concise communicators. A lot of people use words but don’t actually say anything. People who are eager, enthusiastic, smart and curious. I think that’s really important; people who have a lot of questions. Not to the point where they become the person conducting the interview, but there’s a way to show that you’ve thought about things and done your research, and that’s really important in an interview.
Girlboss has been so successful that it’s being turned into a Netflix show. Have you been spending a lot of time on set?
I have, yeah; I was just there yesterday. It’s amazing. Charlize Theron and Kay Cannon are producing it along with me – Kay wrote Pitch Perfect and Pitch Perfect 2. Our director Christian Ditter directed How To Be Single, which is so beautiful, and so the show’s really beautiful in the same way. It’s pretty crazy to have a show made about your life. Britt Robertson plays me and she’s so talented and so funny. It’s been a trip to learn about the entertainment world, because I have only really been in fashion for the last 10 years.
How true to life is it?
It’s inspired by my story and the arc is my career, but like anything there’s a lot of creative license and things that didn’t necessarily happen, or that did happen but didn’t happen at the same time. Britt really embodies my spirit and they dyed her hair brown and gave her bangs. She’s so, so good.
What trends are you seeing that are proving to be huge on Nasty Gal for autumn and party season?
Thigh high boots will continue to be a trend and a lot of the rich jewel tones, and pieces that are more embellished, will keep showing up. I think slip dresses are still a thing, though they’re becoming more of a layering piece, but they’re so comfortable and look great on everyone. It’s like wearing sweats, but you’re wearing a dress.
You recently collaborated on a line with Courtney Love, who wrote the foreword for Nasty Galaxy, but who would you love to work with next?
Oh gosh, wow, there are so many people. Patti Smith would be really cool, to just do like, a white shirt. Women with really iconic style who are outspoken and just have their look. Patti Smith would be at the top of the list.
What’s the one beauty product you can’t live without?
Dior Lip Glow. It’s almost like a lipgloss, but it’s not gloss, it’s like a clear lipstick that just tints your lips and looks really natural.
What’s next for you and for Nasty Gal?
Continuing to build the brand. The Netflix show is going to be on air in 2017 and I’m really excited about that, and just learning about the entertainment world. I feel like I’m having a career of many different types of thing, as an author, an executive producer, the founder of a company, and a podcast host, I’m just learning so many different things. Building Girlboss is really important to me, and publishing original content on girlboss.com, and continuing to bring girls together to be their best selves.
Nasty Galaxy by Sophia Amoruso is published on October 6th (Portfolio Penguin £20). Shop Nasty Gal here.