N.E.R.D are back and they’re not far away from releasing new album.
MTV News spoke to the hip hop group at Levi's Regent Street flagship store re-launch party where front man Pharrell Williams gave us an insight into their new material.
Originally rumoured to be titled Instant Gratification, we can confirm it will actually be called Nothing as the band exclusively told us the title represents the guys’ decision to clear their minds and start from scratch.
Pharrell explained: “We scrapped 27 records because they weren’t good enough, they sounded great – but what were they saying? So we went back in (to the studio) and just focused on feeling..."
He added: "It’s almost like we did this whole entire album with our eyes closed, not because it was that easy but because it was that important to reconnect to what we feel and I would say this album is like scrapping everything and starting with nothing”.
It also turns out the rap collective's female fans may find this project particularly amazing!
Pharrell explained: “the music has been especially tuned in frequencies to speak to women… women will literally feel this, we are doing some other next level experimentation with this music..."
"You know what’s so funny, It's that not once do we say tit or ass or anything that you think could be automatically erogenous but I think that the right mentality and good and pure intention is the sexiest thing that I could ever give to a woman.”
Pharrell continued: “Pure intentions and good energy about life and reminding her that she’s beautiful and even if you can’t afford that blouse or even if you can’t get those flats, please just remember that you’re a human being, and when you do get it, it’s ok..."
"If you’re rich and you already have all those things, just take a step back and say I’m a human being and that makes me beautiful”.
You can expect to hear a mastered version of new single, Hot & Fun in the next few weeks.
We’ll be bringing you more from this exclusive interview soon.
The Levi's Regent Street Flagship Store is open now. Visit www.leviscraftwork.com