Lady GaGa launched her first fragrance Fame in New York last night (13th September) while being inside a life size replica of her perfume bottle.
GaGa - who recently shaved part of her head in tribute to a friend's mother - wore a long reddish-brown wig to the event, completing her look with a black lace dress and a gold crown.
According to Associated Press, as she laid inside the oversized bottle, she stripped off her clothes and hair to just her lingerie, and then got a new inking on the back of her neck.
The Bad Romance singer also debuted a short clip to accompany Fame, which was a collaboration with Alejandro video director, Steven Klein.
Speaking of her scent - the first black fluid fragrance - GaGa told Access Hollywood: "I wanted it to be very sexy. And, I also wanted it to be a little bit sl*tty.
"I wanted it to have that sort of danger of a really beautiful stripper. It's a fragrance for a woman that wants to be taken to bed, certainly."
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