Nelly Talks About Brass Knuckles

Low sales were down to 'kids' short attention spans'.

Nelly has been talking about why his album Brass Knuckles, which came out in 2008, didn’t do as well as expected.

The record was the only one of his five albums to sell less than 4 million copies, which Nelly puts down to a changing market.

He told The Grape Juice: "I think being gone for so long between albums - for about 4 years - and with the way music is changing drastically, I think sometimes you have to remind people of what it is that you do.

"Kids nowadays, their attention spans are so short; it's not like when I first came out and we would have 'songs of the summer' and a song that lasted all summer long. Now it's like 'song of the week' or 'song of the month' and you move on to the next joint.

"Now it's just a little different and I think that at that time it was just one of those albums that got lost in the transition but it's a career; it's not like some people are looking at it like, 'It's over.'

“Out of 5 albums that dropped I only had one that didn't sell over 4 million (giggles); every other record I did sold 4 million plus.

"I think it's just one of those things where when you succeed so much people almost want to see not succeed on a high level or they expect you to; they stop looking at it as an accomplishment and start looking at it as a requirement."
 

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