Nicki Minaj Replaces GaGa As Face Of MAC Viva Glam

The rapper & Ricky Martin will front the campaign from February 2012...

14:03, Tuesday, 26 July 2011

Nicki Minaj is set to replace Lady GaGa as the new face of MAC Viva Glam.

The Super Bass rapper and Ricky Martin have been confirmed to front the makeup range, which aims to raise money for HIV/AIDS prevention and treatment.

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A representative for the cosmetic company has stated to our US Team that Minaj and Ricky's campaign will launch in February 2012, and have already started shooting advertisements with legendary photographer, David LaChappelle, in Miami.

Speaking of MAC Viva Glam, the Young Money star could hardly contain her excitement on Twitter, telling her followers: "Viva Glam Photo Shoot. Ur gonna GAG!!!!! Can't wait for my barbz & ken barbz to wear this new shade of lipstick! Wait til u see it! Sickening!!!! #VivaGlam2012."

Martin and Minaj join an ever-growing list of A-list celebrities who have helped raise money for the MAC AIDS Fund through the sale of lipstick.

Fergie, Christina Aguilera, Eve, Mary J. Blige and Lil Kim have all helped sell the lipstick line, which MAC started in 1994, donating every dollar of its sales to help men, women and children affected by HIV/AIDS.

"When MAC originally started, it was truly a place for all the misfits of the world, where they could feel comfortable and know that they wouldn't be criticised," James Gager, SVP and creative director of MAC, said earlier this year of the company. "We've always been all about welcoming everyone into our universe."

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