One Of The UK’s Oldest Music Magazines Has Just Become 100% Free
NME have announced that their iconic magazine is now a free publication.
Prepare to feel seriously old, because NME have just announced that they’re scrapping the cost of their magazine and going completely free as part of a ‘major brand transformation’.
That’s right, soon you’ll be able to pick up the latest issue of the music magazine from stations, universities and the like – and the changes are set to take place in September.
In a statement on Monday (July 6), it was also confirmed that NME will be branching out into other subjects of entertainment including ‘film, fashion, television, politics, gaming and technology’.
With recent readership apparently dropping to 15,000, the new strategy will supposedly give the magazine a huge boost, expected to reach the 300,000 mark when the changes kick in.
Editor of NME, Mike Williams, is clearly excited about the new era for the magazine too.
Taking to NME.com, he explained: "The cat is out of the bag, and I couldn’t be more excited. For the past few months we’ve been working in secret here at NME on the next phase of our evolution.
“The goal, throughout all of our research and development, has been to find new and inventive ways to connect with you, our audience, better than ever. In the 63 years since NME launched we have evolved and transformed plenty of times.
“The evolution of 2015 is our boldest ever move, and I’m delighted to be able to share the news with you at last."
Well, now we know how our grandparents feel when they go on about things like only having three channels when they were younger, or a weird concept called ‘going outside’. Yep, we are all now officially old.