One Direction Break Miley Cyrus' VEVO Record
Best Song Ever has now totalled 12.3million views in just 24 hours...
Wednesday, July 24, 2013 - 08:45
One Direction's new video for single Miley Cyrus' VEVO record after racking up 10.9million views in just 24 hours.
The X Factor boyband, who premiered the clip on Monday (July 22), have overtaken Miley's raunchy promo for We Can't Stop - which managed to clock up 10.7million views in a day last month.
The feat means Best Song Ever has become the most-watched video in VEVO history during its first day on the site after the premiere.
VEVO has since updated 1D's figure to 12.3m views, meaning the lads have now thrashed Cyrus' record by 1.5m clicks.
The promo sees the 1D lads take on the roles of different characters, and was was penned by James Corden and Ben Winston, with the latter directing the clip.
Niall and Louis star as studio executives Harvey and Jonny, while Liam takes on the role of camp choreographer Leeroy.
Styles is transformed into a geeky marketing guy Marcel, with Zayn getting in touch with his feminine side to portray sexy assistant Veronica.
Even Zayn's girlfriend, Little Mix star Perrie Edwards, was impressed by her man's make-over, tweeting: "The #BestSongEver video is my absolute fave! Slightly worried that my new girl crush might be my boyfriend! #Iwould ;) aha, LOVEIT Perrie <3."
The song acts as the first promotional single from the boys' 3D concert flick, This Is Us, which is due to hit cinemas on August 29.
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