One Direction have got one over on Piers Morgan after the prolific self-publicist and chat show host tangled with them on Twitter.
Members of the boy band rallied their followers to get "Piers Morgan is smelly" trending on the social networking site, following an online altercation over David Beckham.
Morgan had belittled the soccer star's career prospects as he prepares to leave LA Galaxy, tweeting: "No serious top-flight team would sign Beckham for football reasons any more – he should retire gracefully."
To which Harry Styles responded: "Beckham is my hero."
Morgan quipped: "Is that because he always runs in one direction?"
And Louis Tomlinson backed Harry up, saying: "I LOVE David Beckham!"
When Morgan then claimed that former England and Manchester United star Becks was probably better at singing than football, the 1D boys urged their millions of followers to get the "smelly" cyber insult trending.
And Harry even tweeted Simon Cowell, saying: "Hiiii @SimonCowell can you tell @piersmorgan to leave us alone please? He's being nasty..."
1D are currently riding high at the top of the album charts on both sides of the Atlantic with their second long player, Take Me Home.