One Direction Reveal 'That Moment' Fragrance Teaser Clip
Find out what made Harry pull this rather attractive face in the ad here...
One Direction have revealed a teaser clip for their new fragrance, That Moment.
Following their record-breaking debut fragrance Our Moment - which was the fastest-selling perfume of 2013, 1D are now gearing up to release their second scent on April 2.
For the ad, Harry, Niall, Louis, Liam and Zayn have teamed-up up work with a very special photographer for the spot.
His name is Girolle, an inspired photographer with a jewel-crusted crotch and a disregard for the guys' names. Niall turns into Nail, and Zayn is reduced to a bunch of Zzzzzzs.
Girolle instructs them to portray the fragrance's smell in just one look — which looks as hard as it seems.
The full clip can be seen at OneDirectionFragrance.com, with Harry previously saying of their latest perfume: "Your reaction to Our Moment has been absolutely amazing.
"We're so, so pleased that you guys like it so much, and people have already been asking what is next for Our Moment so we've come up with a new version of Our Moment.
He added: "It comes with some of the original notes but with some new stuff, so it's taking things like pink grapefruit and jasmine and mixing them with new scents like apple and violet in a swanky new bottle."