One Direction Unveil 'Story Of My Life' Video
X Factor group recreate old family snaps in new promo! Watch it here...
Sunday, November 3, 2013 - 17:14
One Direction have premiered the video to new single, Story Of My Life.
In the clip, Harry Styles, Liam Payne, Niall Horan, Zayn Malik and Louis Tomlinson recreate family photographs, as their nearest and dearest come to life in the promo.
The video has been directed by Ben Winston, who previously worked with the lads on their Best Song Ever promo, as well as being a producer on 1D's 3D concert flick, This Is Us.
Niall previously spoke of the clip, telling Capital FM: "It's kinda like the song. It's not very energetic. It kinda explains the story of my life – hence the name of the song.
"We don't really like doing normal videos because if you're going do a video, you shoot a video every few months, you want it to be good."
Horan concluded: "Our videos have become a bit of an event so we sit down with the whoever's going to direct it and actually have a chat and let them know exactly what we want to do in the video."
Story Of My Life is out now, while 1D's third studio LP Midnight Memories is available from November 25
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