SiCo Teases One Direction's 'Best Video Ever'
Boy band get a compliment from label boss Simon Cowell...
The 1D boys recently announced that their next track, Best Song Ever, would be released on July 22.
And tweeting after his first look at the video, SiCo said: "The new one d video for best song ever is their best video ever, these boys are very very smart."
The lads were spotted filming the video during the American leg of their Take Me Home tour last month.
Directioners have already had a sneak preview of the song, as it featured in a new trailer for the band's 3D movie This Is Us.
And if Simon's reaction is anything to go by, the video won't disappoint.