Ouya 'Went To Kickstarter For Publicity'
Android console project was testing the water with gamers, boss admits...
Speaking to Develop, Julie Uhrman confessed that the $5m generated through Kickstarter was just part of its launch costs - and that other investors had already been secured.
She said: "We're looking for additional funds of money but more importantly we wanted to take it to Kickstarter regardless, because Kickstarter will give us the support we need from the gamers and developers to get additional content on the devices and bring additional partners to us.
"It is unbelievable validation where gamers really demonstrate their enthusiasm for what we're doing with dollars, and those numbers demonstrate that there is a market."
And she explained that the project, which intends to sell a 'hackable' console for $99, has "a lot of support from the investor and entrepreneur community".
"We raised money initially from individual investors," she revealed.
The team behind the console recently released a survey for gamers on the content they would like to see.