P Diddy Smells

P Diddy claims his new fragrance is better than any other celebs smelly products.

There are certainly a lot to compare it to. The Rap mogul said: "My fragrance is better than Sarah Jessica Parker's, or Jennifer's (J.LO) or Gwen Stefani's.

He continued banging on his new perfume cheesily called Unforgivable: I don't want them to be mad at me, it's just I wanted them to know We could go on Fifth Avenue and have a fragrance off.

That would certainly be an interesting sight Papa Diddy Pop!

The hip hop star- whose real name is Sean Combs- has created a controversial racy advertising campaign for the product which can be seen at his myspace HERE

Tom Thorogood