Tesco have become the first UK retailer to cover the cost of tampon tax for their customers following an announcement that they are slashing the prices of nearly 100 sanitary products by 5%.

The change in price came in on Friday and meansthat instead of having to pay anextra 5% VAT on tampons and pads, women now pay the basic price the items should be retailed for while Tesco pick up the extra cost paid in tax.

If you're wondering why this is a big deal, it's all to do with the tampon tax. This isa feelevied by the EU which means that because sanitary items are technically classified as a 'luxury item,' we have to pay an extra tax thatmakedthem even more expensive than they already arewhen we buy them.

Of course this is a bit ridiculous bearing in mind women don't choose to have periods and we really 'need' sanitary products for health reasons/to stop us bleeding all over everywhere, which is why there has been much discussion over how unfair it is that women are forced to pay this extra fee on top of paying for a product ourmale counterpartswill never have to fork out for in their lives.

With revelations about the extent of period poverty in the UK coming to light earlier this year, Tesco have decided to address the tampon tax now opposed to waiting until 2018 when the UK will finally be able to scrap it when we leave the EU.

In a statement,Tesco's brand directorMichelle McEtterick, said: "For many of our customers, tampons, panty-liners and sanitary towels are essential products. However, the cost of buying them every month can add up, and for many women and girls it can be a real struggle on top of other essential items. That’s why we are reducing the cost of these products by 5%."

The 5% price cut is set to apply to nearly 100 products including Tesco own brand and name brands includingAlways and Bodyform. HURRAH - now let's hope a few other stores follow suit, sharpish.

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