Skip to main content
  • News
    • MTV News
    • Trending News
    • Videos & Interviews
    • Taylor Swift
    • Kim Kardashian
  • Music
    • Music Highlights
    • Music Videos
    • Charts
    • Playlists
    • EMAs
    • MTV PUSH
    • Artists
  • Shows
    • Latest Shows
    • The Charlotte Show
    • Geordie Shore
    • Ex on the Beach
    • Just Tattoo Of Us
    • Teen Mom UK
    • The Royal World
  • Movies
    • Movies Highlights
    • New Movies Coming Soon
    • Videos & Interviews
    • Trailers
    • Moana
  • Travel
    • Videos
  • Style
  • Life
    • Life
    • MTV Breaks
    • Sex
    • WTF
    • SRS
    • Travel
    • Fitness
    • Generation Change
  • Pictures
  • Win
  • MTV Play
  • TV Guide
  • Facebook
  • Twitter
  • Search
  • Pictures
  • Win
  • MTV Play
  • TV Guide
Home
  • News
    • MTV News
    • Trending News
    • Videos & Interviews
    • Taylor Swift
    • Kim Kardashian
  • Music
    • Music Highlights
    • Music Videos
    • Charts
    • Playlists
    • EMAs
    • MTV PUSH
    • Artists
  • Shows
    • Latest Shows
    • The Charlotte Show
    • Geordie Shore
    • Ex on the Beach
    • Just Tattoo Of Us
    • Teen Mom UK
    • The Royal World
  • Movies
    • Movies Highlights
    • New Movies Coming Soon
    • Videos & Interviews
    • Trailers
    • Moana
  • Travel
    • Videos
  • Style
  • Life
    • Life
    • MTV Breaks
    • Sex
    • WTF
    • SRS
    • Travel
    • Fitness
    • Generation Change
  • Facebook
  • Twitter
  • Search

periods

  • Main
  • Videos
  • News

The First Advert To Feature Red Period Blood Has Finally Arrived

Bodyform have done away with that weird blue liquid.

  • Share to Facebook
  • Tweet to Twitter
  • Share to Google plus
Tuesday, October 17, 2017 - 17:12

As much as we like to think women's bodies are finally being accepted in the mainstream, there's no denying the general climate out there isn't too sympathetic towards menstruation and yes, the unmissable scarlett redness of actual period blood. 

While most adverts about feminine hygeine products do a pretty good job of describing how sanitary towels and tampons actually work, the blue liquid they use in place of realistic red blood has always been a pretty weird and patronising call.

Let's all get checking out Munroe Bergdorf opening up about how she handles the worst of internet trolls...

That's something that Bodyform have decided to do with away in their latest ad, after deciding that period blood should be depicted onscreen the way it actually looks IRL. 

Their campaign centres around the hashtag #bloodnormal and focuses on the fact that young girls and women shouldn't be made to feel ashamed about a completely natural function of their body. 

YouTube/Bodyform

The advert features realistic red liquid being poured onto a pad to demonstrate its absorbency, a clip of a woman beginning her period in the shower, and a scene where a man nips out to the shop to buy his partner sanitary towels. Welcome to 2017.

https://www.youtube.com/watch?v=QdW6IRsuXaQ

This comes after research from the brand concluded that one in five women felt that their confidence had been damaged by the fact that periods are never discussed openly and have only ever been swiftly glossed over in TV adverts. 

All we can say is that doing away with that odd blue liquid is definitely a step in the right direction.

Thoughts on this? Let us know with a tweet @MTVUK. 

 

 

 

 

Latest News

Griff - MTV PUSH UK & IRE 2021
Griff Talks “Inspirational” Taylor Swift, Lorde & More
Pa Salieu - MTV PUSH UK & IRE 2021
Pa Salieu Won't Be Defined By Genre: ‘I Can Do Whatever I Want’
Bree Runway - MTV PUSH UK & IRE 2021
Bree Runway: 'Can You Imagine How Crazy I’m About To Go In 2021?'
Inhaler - MTV PUSH UK & IRE 2021
Inhaler: ‘We Were A Really Bad Heavy Metal Band For A While’
How To Look After Your Mental Health In 2021
Nathan Dawe - MTV PUSH UK & IRE 2021
Nathan Dawe Talks ‘Massive’ Collabs For 2021
Claudia Valentina - MTV PUSH UK & IRE 2021
Claudia Valentina: ‘My Dreams Have Never Been Small’
Arlo Parks - MTV PUSH UK & IRE 2021
Arlo Parks Has Her Sights On Acting & Directing
AWA - MTV PUSH UK & IRE 2021
AWA Says Her Debut Album Is ‘Very Vulnerable and Open’
220 KID - MTV PUSH UK & IRE 2021
220 KID Tells Us The Heroic Reason Behind His Name
Alfie Templeman - MTV PUSH UK & IRE 2021
Alfie Templeman Just Wants To Make You Smile
MTV PUSH UK & IRE 2021
Voting For MTV PUSH UK & IRE 2021 Is Open!
Get To Know - Iann Dior
Get To Know: iann dior
Get To Know - J.I the Prince of N.Y
Get To Know: J.I The Prince Of N.Y
Khloé Kardashian Reacts To “Disrespectful” Typo On Throwback Family Christmas Card
Shawn Mendes Reveals How He And Camila Cabello Are Spending Christmas
Selena Gomez Wins An Award From Peta For Her Vegan Rare Beauty Makeup Collection
Get To Know - Holly Humberstone
Get To Know: Holly Humberstone
Addison Rae And Rachael Leigh Cook Recreate She’s All That Scene On TikTok
The Weeknd - Blinding Lights - Music Video
The Weeknd's 'Blinding Lights' Was MTV’s Most Played Video Of 2020

More From periods

We're Finally Getting A Period Emoji To Help End Stigma Around Menstruation
Menstrual cup or moon cup pics
Everything You Ever Wanted To Ask About Menstrual Cups
7 Ways To Tackle Hormonal Acne Outbreaks
You Can Now Eat Bloody Tampon Macarons If That’s What You’re Into
How Marjory Stoneman Douglas Students Are Using Mandatory Clear Backpacks To Address Period Stigma
What Is Period Poverty And Why Should I Give AF?
LOL GIFs about periods
15 Things You’ve Secretly Done On Your Period
Pornhub Are Offering Women On Their Period Free Premium Membership
9 Period-Related Promises To Make This Year
This Is Why Some Women Experience Flu-Like Symptoms During Their Period
18-Year-Old Leads #FreePeriods Protest Against Period Poverty On Westminster
The Scientific Reason Why Your Dreams Are Weird AF During Your Period

Trending Articles

MTV PUSH UK & IRE 2021
Voting For MTV PUSH UK & IRE 2021 Is Open!
Griff - MTV PUSH UK & IRE 2021
Griff Talks “Inspirational” Taylor Swift, Lorde & More
Charli D’Amelio Sets The Record Straight About A Fake “Leaked” Picture Online
10 Things Your Heartbroken Friend Needs To Hear
21 Types Of People You'll Find In Every Friendship Group
Celebrity
10 Celebrities Who Have Some Seriously Kinky Sex Likes In The Bedroom
Pa Salieu - MTV PUSH UK & IRE 2021
Pa Salieu Won't Be Defined By Genre: ‘I Can Do Whatever I Want’
18 Most Naked Of Naked Moments To Have Ever Hit Geordie Shore
Bree Runway - MTV PUSH UK & IRE 2021
Bree Runway: 'Can You Imagine How Crazy I’m About To Go In 2021?'
Inhaler - MTV PUSH UK & IRE 2021
Inhaler: ‘We Were A Really Bad Heavy Metal Band For A While’
  • Contact Us
  • Access Services
  • Website Terms
  • Mobile Terms
  • Privacy Policy
  • Cookie Policy
  • MTV Jobs
  • MTV Press
  • Anti-Slavery
  • Global Tax Policy Statement
Hit us with some keywords!