Safe to say Pharrell Williams is a busy man.

He's been touring the world with Kanye, released a new album with his band N*E*R*D, made Madonna cry in the studio and hes 'still' got time to launch his new clothing label(s) Billionaire Boys Club/Ice Cream in London.

MTV News joined a whole host of celebrities including Mischa Barton and Will Young for the launch party on the champagne fuelled Fifth Floor of Harvey Nichols in London. S

hortly before taking the stage, Pharrell told MTV News Rickie the inspiration behind the clothes: "Its all about self-expression and individuality. All of the seasons are a reflection of my experiences and my inspirations. They're literally like a 3 month journal."

When we asked him if there was anyone he thought was hot, he gave hope to the millions of female fans out there: "I like everyday girls, because what they wear is a true reflection of how they feel. That's what fashion is all about."

Check out www.bbcicecream.com for more info on the lines.