Sony's long-awaited PlayStation 4 will retail at £300 in the UK, it has been reported.
The next-gen console is expected to be unveiled to the world tomorrow - but The Times claims to have seen a leaked document confirming that the price tag will be lower than many had expected.
The PlayStation 3 originally went on sale for £400 and Nintendo's Premium Wii U is also priced at around £300.
Previous reports had predicted a price of around 40,000 Yen, which translates to around £270 - but British customers are used to being asked to pay significantly more than their Japanese and US counterparts.
It was reported earlier this week that the PS4 will be capable of streaming full games.