In April of 2011, Karmin's Amy Heidemann and Nick Noonan ignited the blogosphere when they posted a cover of Chris Brown's ‘Look At Me Now’ on YouTube. The clip instantly went viral, racking up millions of views after being Tweeted by hip-hop stars who marveled at the astonishing spectacle of Amy spitting Brown's, Lil Wayne’s, and Busta Rhymes’ raps at warp speed. Her verbal dexterity would be jaw-dropping coming from anyone, never mind a young girl from Nebraska styled like a ’40s film star in a black corset and ruby-red lipstick.
Although they are already adored by fans around the world for the pop and hip-hop covers they have posted on their YouTube Channel Karmin covers (178 million views and more than 780,000 subscribers as of February), Karmin are ready to show the world what they can do with their own original music. Amy describes their upcoming debut album ‘Hello’ as ‘an introduction to Karmin. It's a new sound — we like to call it swag-pop.’ And now that the duo have been named October’s MTV PUSH artist, the world will definitely get to know Karmin!