Rihanna stepped out at Macy’s department store in Lenox Square, Atlanta, on Saturday to promote her debut men’s fragrance. Appealing to every Rogue Man (and woman) on the planet, RiRi flashed her super-toned midriff in a black pearl-trimmed crop top and a demure maxi skirt, with her glossy hair worn straight over her shoulders.

Over 300 fans showed up to meet Rihanna and were rewarded with cuddles, kisses and selfies, which the Bajan bombshell was more than happy to chat about.

"My fans are insane. They just do incredible things," Rihanna told E! News. "They show up at crazy places at random times. They bring their family members, their friends, it's all exciting.

[related]"I'm all about the ladies so this is one time I get to do something special for my men, but the ladies still get to enjoy it.”

RiRi then went on to explain how she thought Rogue Man could act as an "aphrodisiac" for couples.

"That's what I love about fragrances," she said. "It draws people in and also creates memories and makes things stick and certain emotions are evoked through it at certain moments and you remember it."

Emotions were certainly evoked at the big launch on Saturday – one fan even burst into tears on meeting Rih!