Rihanna Rocks Balmain Campaign
Diamonds singer sizzled in high fashion zips and denim...
Rihanna has been unveiled as the new face – and body – of French fashion house Balmain.
The Monster singer tweeted yesterday, “Guess who’s the new BALMAIN Woman?” along with a link to her Instagram, where she’d posted a number of pictures of her sporting the spring collection.
Captions accompanying the campaign images included: “#MommaImadeit” and “#FromBarbadosToParis” referencing the singer’s Caribbean roots.
Rihanna also tagged the fashion label’s director, Olivier Rousteing, in one Instagram pic, writing: “@olivier_rousteing love your designs!!! Thank you! #BalmainLife.”
Rousteing was equally complimentary on social media, posting on Twitter: “Is she HOT? Yes!!! Is she FIERCE? Yes!!! Is she a REVOLUTION? Yes!!! It’s Rihanna and it’s my new Balmain face!”
“RIH-VOLUTION,” he added later.
The model turn for Balmain is not RiRi’s first foray into fashion, however. She has previously fronted a campaign for Armani Jeans and designed her own range for River Island.
You can catch RiRi’s ads in fashion mags from January.
Image © Balmain / Instagram @BadGalRiRi