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Rihanna Rocks Balmain Campaign

Diamonds singer sizzled in high fashion zips and denim...

Rihanna has been unveiled as the new face – and body – of French fashion house Balmain.

The Monster singer tweeted yesterday, “Guess who’s the new BALMAIN Woman?” along with a link to her Instagram, where she’d posted a number of pictures of her sporting the spring collection.

Captions accompanying the campaign images included: “#MommaImadeit” and “#FromBarbadosToParis” referencing the singer’s Caribbean roots.

Rihanna also tagged the fashion label’s director, Olivier Rousteing, in one Instagram pic, writing: “@olivier_rousteing love your designs!!! Thank you! #BalmainLife.”

Rousteing was equally complimentary on social media, posting on Twitter: “Is she HOT? Yes!!! Is she FIERCE? Yes!!! Is she a REVOLUTION? Yes!!! It’s Rihanna and it’s my new Balmain face!”

“RIH-VOLUTION,” he added later.

The model turn for Balmain is not RiRi’s first foray into fashion, however. She has previously fronted a campaign for Armani Jeans and designed her own range for River Island.

You can catch RiRi’s ads in fashion mags from January.

Image © Balmain / Instagram @BadGalRiRi

SEE RAUNCHY PICS OF RIHANNA IN MTV'S GALLERY HERE!

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