Rihanna’s Fenty Beauty Is On Track To Outsell The Kardashian-Jenner Brands
Kylie Cosmetics and KKW Beauty have some serious competition.
Both Rihanna and the Kardashian-Jenner clan might be dominating the make-up scene at the moment but it looks like Fenty Beauty could set to topple the pretty sturdy crown of Kylie Cosmetics and KKW Beauty.
While it’s pretty clear that nobody in the above sentence is short of a penny or two, new statistics released by WWD are reporting that Rihanna’s brand – which hasn’t even been out for a full six months – is quite literally raking in the cash.
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The research indicates that it won’t be long until Ri-Ri outstrips the entire Kardashian-Jenner make-up empire, with the sales from Fenty’s first month alone being five times higher than Kylie's.
Considering Kylz is said to have made a casual $18 million in the space of 24 hours on her holiday line, and Kim Kardashian raked in $10 million a day from her fragrance line, Rihanna’s figures must comparably be pretty damn weighty.
Online research firm Slice Intelligence haven't given an estimation of Fenty Beauty’s income, but it’s predicted that Rihanna could steal the trophy of the Kardashian-Jenner empires in as little as a few months time.
The fact that Rihanna’s beauty range is a champion of diversity and accommodates women of all skin tones is bound to be influential in the fact that so many make-up lovers have purchased the products.
It just goes to show that stocking products that cater to all women is a win-win situation.