Rita Ora has reportedly parted ways with boyfriend, Ricky Hil.

According to The Mirror, the couple - who have been dating for six months - called time on their romance earlier this month.

[related]A source told the tabloid: "Rita is so busy she is just flat out at the moment.

"She’s recording The Voice on BBC1, she has campaigns for make-up, clothing and a perfume coming out.

“Not to mention featuring in a Hollywood film, performing for the Obamas this week and recording her second album.

“Realistically, she doesn’t have time for a steady relationship. It’s not acrimonious – they just sort of drifted apart."

The insider continued: "They had a great time in Marrakech last month for her birthday but since then she has been working non-stop in the States.

“As much as she liked Ricky,her career is her priority at the moment, while he’s working on his own album.

"They do share a lot of mutual friends, though, so they’re bound to stay in touch.

"However it’s just not practical to be together right now.”

Ricky - who is the son of designer Tommy Hilfiger - joins the likes of Calvin Harris and Rob Kardashian on Rita's ex list.