Rita Ora Launches adidas Originals Collection With Star-Studded Party
Jessie Ware, Grimmy and Professor Green were amongst the celebs in attendance for Rita’s big night…
By Jennifer Lynn
Rita Ora officially launched her adidas Originals collection on Thursday night with a party at Mode in West London. Attended by stars including Nick Grimshaw, Jessie Ware, Nicola Roberts and Daisy Lowe, the event saw London’s cool kids come together in celebration of the collaboration, with Rita briefly taking to the DJ booth to thank friends, family and fans alike.
“The collaboration came about through mutual love and appreciation,” explained Rita. “I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!"
DJs Moxie, Many Norte and Lee Rous provided the tunes for the night and MTV Style spotted Nicola Roberts chair dancing, while celeb stylist Alexis Knox went hell for leather on the main floor. With plenty of three-striped attire on show, there was a definite sports-luxe vibe to the evening, but don’t just take it from us – check out the gallery below for all the fashions.
Rita Ora’s adidas Collection is available online now