Rita Ora Strips Off To #HerCalvins At G-A-Y
Rita Ora wasn’t just feeling the heat when she stripped to her undies at G-A-Y on Saturday night – she was promoting Calvin Klein’s social media campaign…
By Jennifer Lynn
Taking to the stage at London’s G-A-Y nightclub on Saturday night, Rita whipped off her androgynous white shirt and black tailored trousers, to reveal a matching set of Calvin Klein undies. Pal Henry Holland then posted a picture of Rita in the ensemble to Instagram with the hashtag #mycalvins, which is the brand’s current social media campaign, encouraging fans to take pictures of themselves in the famous logo-waistband undies and upload them to the website.
Rita also celebrated hitting number one on the iTunes chart this weekend by stripping off to a black pair of Calvin Klein boxers and writing ‘1’ on her back in lipstick – but which other famous faces have joined the #mycalvins campaign?