Burberry unveiled their new festive campaign on Monday evening, the short film From London With Love, starring none other than Romeo Beckham.

Appearing at the brand’s Regent Street store with parents David and Victoria, Romeo looked dapper in a black suit and bow tie, with a small poppy pinned to his lapel. Posing on the red carpet, he added a Burberry checked scarf, while stars such as Rosie Fortescue and Sophie Ellis Bextor arrived for the event.

From London With Love sees Romeo wearing the classic beige Burberry trench and checked scarf, as he races through the snowy city, before slipping in to a high shine gold metallic version.

On a mission to deliver the Burberry-wrapped gift of love to a young couple, Romeo passes a cast of dancers clad in stunning suits and gowns, while performing his own moves to the Ed Harcourt soundtrack.

Romeo previously stared in Burberry’s SS13 campaign alongside Cara Delevingne, with chief creative officer Christopher Bailey speaking highly of the 12-year-old star. “It continues to be an utter joy working with Romeo – he has charm, style and great energy! I’m delighted that he’s the lead role in our festive campaign,” he says.

“This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.”