Chris Hemsworth was the deserved winner of People magazine’s Sexiest Man Alive title earlier this week, but today one of life’s big questions might be a little closer to being answered: why on EARTH has Ryan Gosling never won?

[related] "They tried a few times, especially during his huge year in 2011," an insider told The Wrap. “The consensus was he's too serious for it, too artsy.”

Artsy? Gosling? The man whose abs looked so good in Crazy, Stupid, Love that Emma Stone thought he had been Photoshopped? Sure, he’s been in many a cool movie, but that doesn’t mean his good looks can’t be shouted from People magazine’s rooftop.

Meanwhile, People’s editorial director claims that the Gos has never actually been chosen for the award. "While I look forward to the day when Ryan Goslingis named Sexiest Man Alive, this was not his year,” they said.

“Our 2014 honoree, Chris Hemsworth, was our first and only choice. If you want to know why, just look at him. I mean, seriously."

We’re looking. We’re staring. We get the attraction of Chris, Adam Levine, Bradley Cooper and every other guy who’s won the award in the past. But, let us not forget, in 2011 there was an actual PICKET LINE outside People’s office in New York because Gos didn’t win.

Hey girl, you can’t argue with that.