Sam Smith's 'Palace' Soundtracks Apple's Christmas Advert
The 'Pray' singer puts himself in the running for Christmas number one...
Apple are giving John Lewis some competition with their beautiful new Christmas advert.
The tech giant enlist the help of Sam Smith for this year's festive ad, borrowing his song 'Palace' from the number one album The Thrill Of It All.
While his latest single 'One Last Song' is currently climbing the charts, this puts another song in the running for that all-important UK Christmas number one.
The advert follows a girl dancing through the streets to Smith's gorgeous song, where she finds a man to join her in some good old fashioned ballet in the snow.
The dancers are truly incredible to watch and make for a lovely mini-music video for 'Palace'.
Smith previously attempted to nab the top spot on the Christmas charts back in 2014 with a cover of 'Have Yourself A Merry Little Christmas'.
Of course, this isn't an official release but songs that feature in Christmas adverts always find their way into the charts, like Lily Allen's cover of 'Somewhere Only We Know', which reached number one in 2013.
Will 'Palace' become the unofficial festive anthem of 2017? Time will only tell, but it sure sounds gorgeous with a snowy backdrop...
Words: Ross McNeilage
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WATCH SAM SMITH'S 'TOO GOOD AT GOODBYES' VIDEO BELOW