Selena Gomez Launches adidas NEO Label Tweet-Powered Catwalk Show
Sel-Go’s gone all tweet happy on behalf of adidas NEO Label…
By Jennifer Lynn
Selena Gomez has launched the world’s first tweet-powered catwalk show as part of her latest adidas NEO Label campaign.
With the real runway show taking place in New York on September 3rd - hosted by Selena herself - fans around the globe can have their say on everything from how the models’ hair is styled, to what the soundtrack is, via Twitter.
“You are in control, this is your fashion show – so you decide everything. This is a NEO fashion show entirely styled by you,” says Selena in the #NEOrunway promo video.
To take part, you have to follow @adidasNEOlabel – and Selena’s even going to tweet some of the fans who get involved. Now where did we leave our iPhone…
“We wanted to create the most authentic and relevant fashion show for teens and what better way than having the teens create the show,” says Claire Midwood, Vice President of adidas NEO Label.
“We are handing over the control of the event to our NEOLovers and are excited to see what they create for the #NEOrunway.”
Voting is open for the next two weeks, so you know what to do, Selenators!