Cowell Tells The Voice 'Get A Sense Of Humour'
Battle of the talent shows: Rivalry heats up between BGT and The Voice...
ITVI's Britain's Got Talent and BBC’s The Voice will go head-to-head this Saturday, after Cowell's show was brought forward.
Insiders have accused ITV of deliberately trying to create a TV ratings war by changing the scheduling, while Voice coaches Tom Jones and will.i.am have both questioned Cowell's authority as a judge.
Speaking at a screening of Britain’s Got Talent, Cowell said he was ready to do battle with the Beeb.
"We don't know what will happen on this show and you don't know if it will work, but it does work," said Cowell. "I think [The Voice] have got themselves in a mess. They need to get their sense of humour back.
He added: "They are winding this up to be a big battle, but it's not. The shows go out at the same time and the better one wins. And it terms of credibility, it's down to being good and being successful.
"I will back my talent against their talent this year, that's for sure."
New BGT judge David Walliams supported Cowell, saying: "There's nothing more credible than success. Susan Boyle has sold something like 25 million records. I think that speaks for itself.”
When asked about his choice of Alesha Dixon for the show, Cowell admitted that he poached her partly to annoy the BBC.
He said: "Once we decided we wanted four people on the panel, I thought I'd love Alesha to join. There is so much rivalry with Strictly and X Factor — they're always messing around with the schedule and The Voice was 100 per cent intended as a competing show to X Factor.
"So I thought, 'You know what, let's have some fun.' "
Britain's Got Talent starts this Saturday (March 24) at 8pm on ITV1. The Voice UK starts at 7pm on BBC1.