Simon Cowell Pledges To Help Dolphin Cause
Reality TV tycoon promises to put his money where his mouth is...
But the music mogul has now indicated that he's committed to helping to end the controversial practice - and actually has a project up his sleeve to help the clever aquatic mammals.
He tweeted: "I hope to announce a project in the near future which will bring the issues of dolphins and whales in captivity to a mass audience.
"It's something we have been working on for a while."
The original fuss began after a segment featuring the final six boys swimming with dolphins in captivity was filmed in Mexico.
A petition was started to get it pulled and SiCo happily obliged, explaining that he had not known about it.