Simon Cowell Thinks He's Found The Next One Direction In New X Factor Ad
But wait, they're just a tiny bit different...
With a brand new line up of judges, the official preview gives fans a glimpse at just what Grimmy, Rita Ora, Cheryl and Simon Cowell we be like...
But of course there's a twist, as hosts Olly Murs and Caroline Flack enter The X Factor laboratory to find out the secret formula of the show.
Poor Nick Grimshaw gets morphed into Louis Walsh as he comes out with all the classic catchphrases, while Rita Ora gets a little distracted by her own reflection.
Not forgetting Cheryl Fernandez-Versini, who gets her own army of Chez-bots to come out with her Geordie sayings.
But it's Simon Cowell who makes us lol the most in the ad, as he reveals he's found the next One Direction… Or not!
The X Factor will return this autumn, and we're counting down the days.