Skream: ‘We Might Break Example At Snowbombing!'
EXCLUSIVE! DJ talks SXSW, partying harder than the Gallaghers and more...
Good mates with Example, the dubstep legend - aka Olly Jones - exclusively chatted to us at the Austrian ski and snowboard festival about the week-long bachelor party, the truth about that SXSW set, his change of musical direction and why a Skream album isn’t coming anytime soon...
What keeps bringing you back to Snowbombing?
I’ve been doing this since 2006 I don’t have a choice whether or not I come back but if I did I would always choose to come back. It’s amazing, its well ‘Brits abroad’ but I mean that in the most positive way in a sense of it’s the club nights like, they’re vibin’, its like its just going off. Everyone’s just kind of on a goodun – I think the altitude’s got a lot to do with it!
What’s the key to a successful Snowbombing set?
You just sort of do what you do, that’s why I enjoy it so much cos it’s not like having to change what you do, you can also throw the odd curveball in – I’m going to outro one of my sets with something by Queen, and I know it will go down well.
You have a reputation for partying the hardest, there was that famous Annie Mac quote, that said “you make the Gallagher Brothers look like p**sies” is she right?
Annie Mac’s quote – it wasn’t so on point with the reference she used with relating us to the Gallagher brothers because we partied much harder! Yeah like I party pretty hard. It’s more like the people you’re with, its that sort of having a good time and yeah I will be the last man standing on Saturday morning.
Speaking of partying, here at Snowbombing it’s Example’s stag do, who’s a friend of yours, have you got any plans for him for the week?
I don’t actually know, I’ve left it to his band because I haven’t been about to get involved but I’m hoping there’s going to be some sort of Smurf is gonna be involved. The thing is he’s worried because he’s been touring, so he’s been keeping it pretty tame to a degree from what he tells me so I’ve got a feeling we might break him. Yeah I hope he makes it to the wedding!
Duke Dumont’s Need U (100%) is currently No.1 on the iTunes chart and you’ve done an official remix for it, tell us about your involvement in that and what you think of the track.
I actually messaged him. I didn’t actually know him and I had just bought a LinnDrum drum machine in January so now I think I’m Prince so I’m like doing all this disco stuff, so I hit him up saying ‘I’ve really got an idea of something I can do with this’ and for me its been kind of a game-changer in sort of sound and career terms ‘cos no one expected it. The reaction’s been insane and it looks like it’s gonna be number one which is amazing obviously but yeah it just kind of really works ‘cos the vocal to me sounded like an 80s record so I kinda got it down and it seems to be going down really well.
What do you think of fellow Snowbombing act Disclosure?
Disclosure are very, very good friends of mine, they’re actually playing my show here on Friday, doing a DJ set – they’re amazing. It’s sort of the resurgence that’s slowly putting good music back into the chart again. For the last couple of years it’s been kinda dud and I think records like White Noise getting to No.2 in the charts is great ‘cos it is a good song, like the way its built, everything about it and its honest.
The thing with Disclosure what I love is that its not manufactured, its two young boys – they’re young right – 19 and 21 and good on ‘em it’s just great and its not just great for them, it’s good for everything it’s good for radio, it’s good for the general listeners to have some good music on the radio!
…and the headliner Kasabian, what do you make of a rock band at Snowbombing?
I’ll be getting involved, I’ll be heavily watching Kasabian. I was on the same bill as them at Bennicassim a few years back – they’re great to watch, it’s just proper electric, its that British electricity, its just so pro, there’s still the swagger that I love. I’m actually really looking forward to it, it’s a really interesting curveball headliner for Snowbombing as well.
So tell us, what happened at SXSW?
I turned up to play, it had been a long few days, I’m not gonna lie, I wasn’t - as you can tell by the [YouTube] stream - I definitely wasn’t in the best of conditions. But they, the club, cut my set really early and even the Boiler Room guys didn’t know it was gonna happen so I’m like ‘what’s goin on?’ and one thing kind of led to another and I just thought like ‘I can take the piss as well so I’ll give the equipment away!’
Yeah it was kind of left at that, it was kind of like the final statement and it’s been really talked about so it’s worked in my favour really, like the guys who threw the party are cool so yeah that was kind of like the highlight of SXSW its quite funny really.
The thing is I only watched it back for the first time the other morning and I didn’t realise how many views it had – like 60,000 views in 10 days – I wish I’d been promo-ing something, had like a T-shirt on!
What’s next release-wise from you?
I’ve just done the Duke Dumont remix, the Rudimental remix which ive done which is another straight-up disco track which I’m really excited about – it got played on the radio last week and its going down well. I’m just kind of getting back into making music for just like making it in a sense of not having a plan or like I’m notmaking it for anyone or for anything and im just trying to get back into the natural just being in the studio again. It’s the happiest I’ve been years at the moment musically and yeah im just kind of going to contineue it – there’s no album planned cos that always messes everthing up when you’re given a deadline so I;m just gonna have some fun…again!
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