Smirnoff Nightlife Exchange
14 cities will be swapping experiences around the globe...
Smirnoff is creating a global event that enlists consumers to assemble the best of quintessentially local, but unexpected night life ingredients from their city.
These ingredients are boxed up and then shared with sister cities around the globe.
On one given date the nightlife exchange will enable one city to experience the best of what another city has to offer.
London may experience the nightlife of Cape Town, Berlin may receive the experiences of Miami, and Buenos Aires nights may land in Sydney!
A cross-pollination of nightlife around the world creating an iconic, global THERE moment, which will take place on November 27th around the world.
Find out more and keep up with all the latest developments on the Smirnoff Facebook page at www.facebook.com/smirnoff