15 Beauty Brands You Need To Follow On Snapchat Immediately
Get your strobe on, girl.
Added all the fashion brands we suggested you follow on Snapchat? AND the models? Time to refresh that list of Stories again with a little help from some of our favourite beauty brands – no filter necessary.
1. Benefit Cosmetics: benefit_uk
Every bit as pink ‘n’ pretty as their packaging, follow Benefit’s Snap for new product launches and sneak peeks, as well as top tips from head make-up artist (and total babe) Lisa Potter-Dixon.
2. NARS: narsissist
Super sexy beauty brand NARS is your one-stop shop for behind the scenes fashion week shots and collaboration announcements (like last year’s EPIC Guy Bourdin collection).
3. Smashbox: smashboxsnaps
From tips on where to apply your highlighter, to top secret shoots with celebs like Pretty Little Liars star Shay Mitchell, Smashbox’s story is sure to keep you coming back for more.
4. Estee Lauder: esteesnaps
All Kendall everything! The Estee Lauder spokesmodel is a frequent feature on their feed, as well as sister Snapchat account @theesteeedit, which is also well worth a follow.
5. Maybelline New York: Maybelline
More of a Gigi fan? You’ll find Miss Hadid on the Maybelline Snapchat, as you’re taken behind the scenes of her campaign shoots, plus as an added bonus you’ll get to see sooooo many (affordable) products before they actually hit the shelves. Win-win, no?
6. Tarte Cosmetics: tartecosmetics
So Tarte isn’t a massively well-known brand in the UK, but across the pond it is HUGE, and it’s vegan-friendly (yay!). Give them a follow for amazing how-tos, product swatches and lots of chat from their brand ambassadors Deanna Dini and Leigh.
7. MAC Cosmetics: maccosmetics
If there’s one brand you need to be following to see EVERYTHING at Fashion Week, it’s MAC, whose artists work tirelessly at almost every show across the globe. Mixing it up, MAC also take you to in-store events and their celebrity Viva Glam launches; basically anywhere they’re going, you’re taken along for the ride.
8. Charlotte Tilbury: ctilburymakeup
Creator of some of the most lust-worthy products in the land, friend of Kim K, make-up artist to EVERYONE: Charlotte Tilbury is the woman to know on Snapchat. Since she actually controls the account, expect to go behind the scenes on her many shoots, see what’s going on in her store and maybe even go to the odd party… all with a sexy, smoky eye and glowing skin.
9. Sephora: Sephora
It’s the first place you hit up when you go on holiday, so WHY aren’t you following Sephora on Snapchat yet? Drool over make-up from Marc Jacobs Beauty, Kat Von D and basically every brand under the sun, safe in the knowledge that the next time you leave the UK, you’ll most likely be five steps away from a Sephora spree. Bliss.
10. Glossier: glossier.irl
Haven’t heard of Glossier? You haven’t lived. Founded by Emily Weiss, she’s often the one taking you behind the scenes of her empire, which includes a meeting room named Beyoncé. You’re going to love her and her brand’s Generation G lipsticks.
11. L’Oreal Paris: lorealmakeup
As far as the beauty game goes, L’Oreal have been one of the biggest Snapchat adopters and have even experimented with their own filters, like this one to advertise their new Pure-Clay Mask!
12. Too Faced: toofacedsnaps
Love a swatch? Then Too Faced is your go-to account, not to mention that they host Q&As with co-founder Jerrod Blandino, so you can finally find out why he made everything smell as good as it looks.
13. WAH Nails: wahnails
On the WAH Snapchat, founder Sharmadean Reid takes you BTS of everything from her new Soho salon to her ASOS collection shoot, not to mention all the epic nail looks along the way. Dreamy.
14. Anastasia Beverly Hills: abhcosmetics
If you’re obsessed with brows, Kylie Jenner and that Kardashian glow, then this is basically your dream beauty account. Founder Anastasia Soare takes you into her LA office and her LA life, including her brand new collaboration with Mario Dedivanovic, who is – you guessed it – one of the Kardashians’ main make-up artists.
15. OPI: opisnaps
25 Makeup Artists You Need To Follow On Snapchat Immediately
Want to know what goes on at OPIs collab shoots with the likes of Gwen Stefani and Nicki Minaj? Well you best be following them on Snapchat, hadn’t you?