What You Need To Know About Snapchat's New Video-Recording Sunglasses
AND the company is no longer called Snapchat either.
Google Glass might not have caught on as quickly as the internet behemoth were hoping, but that isn't stopping Snapchat from launching their first device, which just so happens to be a pair of sunglasses with an in-built camera that means you can snap on the go.
Unveiling the news over the weekend, the first pics of the glasses - called 'Spectacles' - have now landed and the good news is that they are a pretty cool-looking accessory with the added bonus of being a tech-y dream.
Frankly we think they've missed a trick by not calling them 'Snap-tacles', but there's no denying they look like an interesting piece of kit for anyone wanting to film themselves being active without having to focus on not dropping their phone on the floor.
Due to launch this autumn, the sunglasses basically have a clever little set of cameras built into the frames at eye level, meaning you catch photos and video of exactly what you see. With wi-fi capability, you can then seemlessly upload your imagery straight to your snapchat without even having to get your phone out of your pocket.
The best news is that these are a fairly affordable piece of kit and will retail around the £100 mark. They also have a 24 hour battery life, a charging capability built into their case and come in several different colours including black, turquoise and red.
Inspired during a walk through the Californian forest, Snapchat creator Evan Spiegel says he wanted to make it easier to shoot videos and pics on the go: "We were walking through the woods, stepping over logs, looking up at the beautiful trees. And when I got the footage back and watched it, I could see my own memory, through my own eyes - it was unbelievable."
He adds: "It's one thing to see images of an experience you had, but it's another thing to have an experience of the experience. It was the closest I'd ever come to feeling like I was there again."
This has created one even bigger change to Snapchat itself, however, and the release of their first piece of hardware also means the company has decided to change its name to Snap Inc.