It's no secret that everyone's favourite filter on Snapchat is the cute puppy one, even Kim Kardashian andNiall Horan would agree with us on that.

But what exactly is it about the ears and nose combo that draws us back to it every damn time?

Wellnow that you mention it, it's actually a few things.

As pointed out by New York Magazine, aside from the obvious additions to your face when using the filter it actually widens your eyes, smooths out your skin and thins your face shape too.

MIND. BLOWN. We imagine the whole'pretending to have amassivedog tongue' distraction is the reason why we've never noticed.

There's also the fact that if you don't really likeyour nose it completely covers it, as well as not being too obvious with the skin smoothing.

Not exactly scientific, but that does explain a lot…