Reincarnated Is Snoop’s First ‘Full Album’ Says Producer
Red Bull Culture Clash star Diplo tells how Snoop Dogg became Snoop Lion…
We recently caught up with super producer Diplo to ask about his work on Snoop’s first non-rap effort Reincarnated.
Speaking about their time in Jamaica the 33 year old told us, “It was very weird for him to turn from a dog into a lion, it was very painful I think!”
When asked about the West Coast legend’s change of direction, Diplo added:
“He doesn’t want to tell people he’s over rap music, but as an adult there’s not much more he could do with rap music, rap is a very limiting genre you know.
A lot of rap albums feel like a collection of singles and I think he’d never really worked on a full album before.”
Reincarnated – which is accompanied by an excellent documentary of the same name – is still without a release date, but according to Diplo it will surpass even his expectations:
“I think this is the best full album I’ve ever worked on. Every song has a message and what really matters is the positivity of the lyrics”.
Diplo was speaking at the launch of the 2012 Red Bull Culture Clash (Nov 7, Wembley Arena).
For information on tickets head to redbull.co.uk/cultureclash