Solange’s Record Sales Are Up By 233% - But Who Actually IS She?
Not merely Jay-Z’s 100th problem, it would appear
By Tamara Roper
Perhaps it’s just a case of all publicity is good publicity, but maybe those who have bought Solange’s music simply out of of curiosity will now realise that instead of being just Beyonce’s little sister/Jay-Z’s worst enemy, Solange is a fashion icon, musician and record label owner all in one.
For those still not in the S.Knowles fan club, here’s a breakdown of just exactly who Solange really is.
Though starting off her musical career as a backing dancer and stand in for Kelly Rowland in Destiny’s Child, the last couple of years have seen Solange drop her surname and become one of the most exciting alternative singers in American music. Her sister may have paired up with the likes of Drake and Frank Ocean, but Solange has worked with Brits like The xx and Dev Hynes, who produced many of the tracks on her first independently released EP, ‘True’. Though we’re still waiting for her third album, Solange has recently collaborated with artists like electro legends, Chromeo, on their melancholy disco track ‘Lost On The Way Home’.
Watch ‘Losing You’. Then go and watch ‘Lovers In The Parking Lot’. Look on Solange’s Instagram, or look at what she wears on stage. She’s one of the artists who prove that female musicians don’t have to bare all to be considered sexy. Her fashion is considered and tasteful, mixing fabrics and patterns to create a look that seems just right. As well as co owning House of Derion with Bey, Solange has been picked up by Puma for a collaboration entitled ‘Girls Of Blaze’, showcasing the first female laceless Disc Running shoes.
After deciding to release her third album independently, Solange set up Saint Records, a record label that has to date released a compilation of some incredible neo soul, R’n’B and hip hop artists including Kelela, Cassie and Sampha. As well as being Solange’s Instagram name and the title of the compilation, there is a stand-alone site that features music and style tips that’s worth keeping an eye on.