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Spice Girls 'Viva Forever!' Musical Axed

Jennifer Saunders penned show will end for good on June 29...

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Thursday, May 2, 2013 - 15:00

TheSpice Girls musical Viva Forever! will close next month.

According to The Daily Mail, the Jennifer Saunders penned production - which features tracks such as Wannabe and Spice Up Your Life - will be making a loss of at least £5 million when it ends on June 29.

Speaking of the decision, the girl group said in a joint statement: "Although Viva Forever! won't continue in the West End, we are thrilled that the thousands of people who came to the show had as much fun as we did."

Producer Judy Craymer also told the Evening Standard: "Despite wonderful audiences, standing ovations and positive social media it has proved very difficult to fight back when such negativity was cast, especially in these very tough economic times.

"The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can't make it work."

She added: "These days you have to be fearless to produce a new musical, something that is not a revival, a film or a tribute show but something that is really original."

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