MTV Staying Alive Foundation And Björn Borg ‘Get it On’
Help raise awareness of HIV and get yourself some new pants too...
Swedish underwear champion Björn Borg and The MTV Staying Alive Foundation announced a global partnership which will see the two brands ‘Get it On’ to help combat the spread of HIV through the launch of an underwear range called Björn Borg Get it On.
The collection launches on August 15th, and proceeds will go towards the MTV Staying Alive Foundation’s work in empowering young people engaged in fighting the stigma, spread and threat of the virus through inspiring grantee projects around the world.
The Björn Borg Get it On collection has been developed to raise awareness around HIV, which disproportionately affects young people around the world. One Euro per underwear sold will go towards supporting the MTV Staying Alive Foundation. An extra fun limited edition tandem pant - one pair with room for two - will be available with 100% of the proceeds going to the Foundation.
The Björn Borg Get it On special edition pants feature a seductive kamasutra print and are available in two colourways for him and her through select retailers as of August 19th. The Björn Borg Get it On tandem pant for two is sold exclusively through the Björn Borg webshop.