Pimp My Ride UK have recruited Carisma Automotive Design as the modifications garage, aka 'the pimpers'.
Following in the footsteps of West Coast Customs, who pimped up the cars in the US version of Pimp My Ride, Carisma will take on the lowly cars of UK participators and turn them into pimp chariots.
"After all our years of hard work and determination we can show a British audience that you dont need to be in L.A. to build the most craziest cars in world," said Carisma's Jamie Shaw.
Pimp My Ride UK hits the screen in the summer.
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