Ones To Watch | Brogan Toyn
The LCF graduate and Diversity NOW! winner chats to District MTV
If MTV Style were to pick one collection that stood out to us over the whole of Graduate Fashion Week 2013, Brogan Toyn's Jamaican Me Crazy would be it. "I was inspired by the over-the-top street style of Jamaica's dancehall queens, but there's an element of homophobia in dancehall lyrics, so I wanted to use this to reverse stereotypes through modern, sassy menswear," says Brogan. And sassy it is! From all-over sequined coats and bomber jackets, to neon Speedos layered over glittery cycling shorts, everything about the collection packs a punch. We caught up with London College of Fashion graduate Brogan for a chat about everything from pushing boundaries to loving a little bit of Kylie…
MTV: Have you always worked with that bright, in-your-face aesthetic?
BT: I always think it's important not to take fashion too seriously. I was fortunate enough to collaborate with textile designer Zoe Sterling on the printed sequins featured in the collection, which I think definitely made my menswear even more elaborate.
MTV: Why do you think men are now starting to push more boundaries with their fashion choices?
BT: Men have always been very conscious of their style choices, but I think the importance of subtlety is starting to shift, and more outrageous underground trends are becoming fashionable. It's now more acceptable for men to express themselves through clothing.
MTV: You won the Diversity NOW! design award; what do you think it was about your work that appealed to the judges?
BT: I think I was lucky to be inspired by something that transgresses across race, sexuality and gender.
MTV: Do you think you'll ever branch into womenswear?
BT: Generally I feel like womenswear design is already saturated, making it a lot harder to create something really exciting. If the opportunity to create a unisex diffusion line came about, I think that it could be a possibility.
MTV: Who are your own favourite designers and why?
BT: There is so much talent in London right now, but the designers whom I really like are people like Shaun Samson and Nasir Mazhar; they are able to diffuse luxury with street style so well.
MTV: What's on your iPod speakers when you're designing?
BT: The Pharcyde, De La Soul, A Tribe Called Quest… Kylie Minogue.
MTV: It varies, then! If you could make an outfit for anyone in the world, who would it be and why?
BT: I think it would be amazing just to see someone 'normal' in my clothes on a night out.
MTV: What are you working on now and what are your plans for the rest of 2013?
BT: It's been a really fast year so at the moment I'm just trying get my name out there, but mainly enjoy summertime.