The Three Degrees Of London Fashion Week
How a trio of shows summed up the distinct style tribes of LFW…
By Karen Yossman
London Fashion Week is ending today, but over the course of its run, MTV Style has picked up on three key fashion tribes that our designers are catering for. From the girls who just want to have fun, to those who mean business, these are the shows that best summed up the forthcoming season.
Kawaii Queens will heart… Sibling
Sibling’s Madonna-inspired SS15 collection was every Material Girl’s dream, with models hitting the runway in geometric prints, shaggy jumpers and – our favourite – knitted tutus, accessorised with stacks of Tatty Devine bangles and cartoon-esque oversized head bows.
We weren’t the only ones lusting after a white sweater featuring the Queen of Pop herself: MTV Style spotted Daisy Lowe, Abbey Clancy and fashion blogger Susie Bubble in the front row, with Daisy tweeting after the show, “Dreams of dressing up like a doll.” Madge also made an appearance on the soundtrack with her 1983 single Holiday, alongside The B-52s infectious hit Funplex, which had us bopping in our seats.
For the brave of heart - and firm of abs – there were bandeau tops teamed with mini skirts, while the truly fearless would no doubt appreciate the ladylike twinset given a punk makeover, by replacing its matching vest with a pair of nipple pasties (a look that’s super easy to recreate at home using duct tape and some scissors). Fittingly for the cartoon-loving knitwear label, who have already collaborated with global brands such as Disney and Barbie, the whole effect was a Spring/Summer collection that truly popped.
Sophisticated mamas will adore… Holly Fulton
Inspired by “sun-worship, folk art and free expression”, Holly Fulton’s Spring/Summer 2015 collection was an explosion of prints in muted colours, giving a sophisticated vibe all round.
Brix Smith Start was on the front row to check out the tailored trousers, ballerina-like tulle skirts and elegant dresses galore. The accessories - Cutler and Gross sunglasses and square patent handbags - were ’60s-inspired and hair was slicked back with a side parting.
We were particularly enchanted by a flower-embellished shoulder-baring dress with flirty peekaboo cutouts that fell to the knee, and a powder blue satin jacket that would jazz up even the slouchiest of outfits.
A totally charming collection, there’s no denying that the Holly Fulton girl is all grown up.
Street chic ladies will love… Nasir Mazhar
London’s answer to Alexander Wang, Leytonstone-based Nasir Mazhar put a Middle Eastern spin on sportswear luxe, with a hint of cyber goth thrown in for good measure.
Classic pieces - sweaters, T-shirts and sports bras - were taken apart and re-assembled, sometimes with a sleeve missing, for a futuristic effect that was highlighted by club kid make-up, alien-style sunglasses and killer hair jewellery by Antanas Visockas.
Skirts (mini, midi and sometimes both), jogging trousers and shorts all featured, usually bearing logos, as did suspender belts with bell-bottom trouser legs, each look topped off with Nike trainers.
As well as the clothes, spectators (including singer Delilah) were wowed by the models strutting down the runway: most of them were real women with boobs, bums and hips, making the point that although we were seeing the clothes on a catwalk, they were made to be worn on the streets.