will.i.am: "Vivienne Westwood Is Just As Dope As Her Clothes"
The Black Eyed Peas legend talks British fashion at the launch of his new brand, EKOCYCLE, at Harrods...
will.i.am launched his new EKOCYCLE brand - a collaboration with the Coca-Cola Company - at iconic London department store Harrods on Thursday. Speaking to MTV, Will shared his thoughts on the importance of sustainability in fashion, and just why he thinks British style is so "fresh".
Giving snaps to his favourite UK designer, Vivienne Westwood, Will also let us in on a few of his theories about recycling - though he ain't no conspiracist.
For more on EKOCYCLE and to check out Will's range of products, visit the Harrods website, and get shopping. Sustainably.