''I Don't Think I Have A Secret,'' Says Taio Cruz

Taio Cruz has had a great year, both at home in the UK and over the pond in the U.S., and his urban-meets-dance sound has become ubiquitous. But what is the secret of his success?

Taio told Digital Spy: "I don't think I have a secret. If you make decent music and make sure a lot of people listen to it, then they'll buy it. It doesn't even have to be about touring. A lot of artists still work on old business models, you know. That's not to say they don't work, but I don't think everyone has to follow them nowadays.

“Now we have the Internet and various other things, people can hear a song in a much quicker period of time, meaning you can get a million downloads in two days, which was impossible before. I was told the other day that something like 80% of my music sales come from downloads, so I would say the internet has definitely helped me break new territories.

"Also, my songs are generally about topics that are universal - things like love, relationships, happiness and sadness which anyone can relate to."

Dirty Picture by Taio Cruz ft Ke$ha is out May 3